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LIPOTI LA CHAKA CHA 2023 - MAKASITOMALA A GOLF AKUKULABE
2024-01-19
LIPOTI LA CHAKA CHA 2023 - MAKASITOMALA A GOLF AKUKULABE
(DEC, 25, 2023) — Gofu idatchuka kwambiri mu theka lachiwiri la 2023, pomwe osewera atsopano adalowa nawo osewera wamba a gofu kuti adzaze mapepala a tee mdziko lonselo. Kutenga nawo mbali kunakwera. Kugulitsa zida kunakwera. Funso lalikulu lomwe likubwera mu 2023 linali, kodi gofu ingapitirire patsogolo?
Deta ikubwera, ndipo yankho lake ndi lomveka bwino: Inde!
Malinga ndi malipoti aposachedwa ochokera ku National Golf Foundation (NGF), ziwerengero zonse zomwe zaseweredwa mdziko lonse lapansi zikutsatira ziwerengero za chaka chatha - ngakhale ziwerengero zomwe zidachitika theka lachiwiri la chaka chatha, pomwe osewera a gofu anali kunja kwa quarantine ndipo anali okhoza kutenga nawo mbali pazinthu zakunja zosagwirizana ndi anthu. Mu Juni, ziwerengerozo zidakwera ndi .4% poyerekeza ndi 2022 ndi 24% mpaka pano. Mu Juni chaka chatha, malo ambiri ochitira masewerawa adatsegulidwanso panthawi ya mliriwu, zomwe zidapangitsa kuti anthu ambiri atenge nawo mbali chifukwa masewerawa ankaonedwa kuti ndi otetezeka kusewera ngati njira zodzitetezera zitatsatiridwa.
Kukwera kwa anthu omwe akutenga nawo mbali chaka chatha kudayamba mu Julayi, ndipo deta imeneyo ikapezeka chaka chino, kufananiza kwa chaka ndi chaka kudzakhala kosangalatsa kwambiri.
Ziwerengero zomwe zili m'malo osungira zida zikulimbikitsanso, ndipo izi zikuphatikizapo deta ya mwezi wa June. Mpaka mwezi wa June, NGF inanena kuti malonda a gofu ndi mipira akwera ndi 77% YOY ndipo akwera ndi 35% kuchokera nthawi yomweyi mu 2023. Chiwerengero cha katundu wotumizidwa chabwerera pamlingo wabwinobwino, wa nyengo, koma ndi kuchuluka kwakukulu.
Popeza kuti masewera a gofu akuyamba bwino kwambiri, zikuoneka kuti akuyembekezeka chaka china choswa mbiri.
Ziwerengero za Kukula kwa Msika wa Gofu
Makampani opanga gofu akukula kwambiri kuyambira mu 2018. Kuyambira kuchuluka kwa zigoli zomwe zaseweredwa mpaka kugulitsa zida, masewerawa angakule kwambiri pokhapokha ngati malonda ndi zotsatsa zichitika bwino.
Mu lipoti laposachedwa la Technavio, kukula kwa msika wa gofu kukuyembekezeka kukwera ndi $715.32 miliyoni mu 2027.
Ziwerengero zomwe zili pansipa zikusonyeza momwe bizinesi yamasewera iyi ikuyendera bwino.
1. Ma raundi omwe adaseweredwa awonjezeka ndi 8% kuyambira mu Epulo 2023.
(NGFQ)
Kuwonjezeka kwa masewera a gofu kumeneku kudachitika chifukwa cha nyengo yabwino ya masika, chilimwe, ndi nthawi yophukira, makamaka kumpoto chakum'mawa ndi kumadzulo kwa US. Kuyambira pa 5% ya Epulo 2022, ziwerengero za 2023 zidawona kuwonjezeka kwa 3%.
Ngati nyengo yabwino ipitirira mu Epulo, kuyembekezeredwa kuti kuwonjezeka kwa 40% pamwezi kudzawonjezeka, makamaka ku East North Central.
2. Msika wa bwalo la gofu ndi makalabu ku US ndi $27 biliyoni pofika chaka cha 2023.
(Mtsogoleri wa boma)
Kukula kwa msika wa gofu kwawonjezeka pang'ono poyerekeza ndi zaka zam'mbuyomu. Ngakhale kuti pa avareji ya 0.9% yatsika pachaka kuyambira 2018, pofika chaka cha 2024, kukula kwa msika kukuyembekezeka kuwonjezeka.
Kuwonjezeka kwa ma raundi omwe amaseweredwa ndi osewera gofu ndi masitolo ogulitsa zida za gofu omwe akutukuka kumene ku Europe ndi US kwakhala ndi gawo lofunikira pakukula kosalekeza kwa makampani opanga gofu.
3. North America ndiye dera lalikulu kwambiri pa zida za gofu kuyambira mu 2022.
(Kampani Yofufuza Zamalonda)
Masitolo ogulitsa zida za gofu, TaylorMade Golf ndi Callaway Golf Company, apangitsa North America kukhala gawo lalikulu pakukula kwa zida za gofu mu 2022.
Kumbali ina, akatswiri akuneneratu kuti Asia idzakhala msika wa zida womwe ukukula mofulumira kwambiri pofika chaka cha 2022-2024.
Kampani ina ya ku South Korea yogulitsa zinthu zachinsinsi, Centroid Investment Partners, yagula TaylorMade Golf pamtengo wa $1.7 biliyoni ndipo ikuyembekezeka kukhala ndi masitolo ambiri m'madera osiyanasiyana.
4. Pakati pa makampani oyang'anira bwalo la gofu padziko lonse lapansi mu 2021, malo atatu mwa asanu apamwamba anali m'makampani aku America.
5. Anthu aku America oposa 40 miliyoni adasewera gofu mkati ndi kunja kwa bwalo mu 2022.
(NGFQ)
Anthu oposa 25 miliyoni aku America ankasewera gofu pabwalo.
Kumbali inayi, anthu pafupifupi 16 miliyoni adachita nawo masewera a gofu omwe sali pabwalo monga malo oyendetsera galimoto, masewera oyeserera gofu amkati, ndi malo osangalalira gofu monga Topgolf ndi Drive Shack.
6. England ili pamwamba pa dzikolo ndi osewera gofu olembetsedwa kwambiri omwe ali ndi osewera opitilira 900,000 pofika chaka cha 2021.
(Ndemanga ya Chiwerengero cha Anthu Padziko Lonse)
Nzosadabwitsa kuti England idapambana ndi osewera gofu ambiri olembetsedwa, chifukwa mwina ku United Kingdom ndiko komwe gofu idayambira.
7. Owonera oposa 16 miliyoni adasewera gofu mu 2023.
(NBC Sports, Diario AS)
Ngakhale kuti malo ake ndi bata chifukwa cha kusakhalapo kwa mafani ofuula, nkhani za pa TV ya gofu zitha kukopa owonera mamiliyoni ambiri.
8. Mu 2022, akazi opitilira 6 miliyoni adatenga nawo gawo m'mabwalo a gofu ku US.
(NGF, American Golf)
Azimayi, akuluakulu ndi ana aang'ono, ndi 25% ya anthu onse omwe amasewera gofu pabwalo. Kukula kumeneku kwakhala kokhazikika kuyambira mu 2007 pamene dziko lapansi linali pamavuto azachuma.
Mtengo wolowera ku malo ochitira masewera a gofu, malo ogulitsira zovala za gofu, ndi masitolo ogulitsa zida zogulira makasitomala aamuna ndi zinthu zomwe zimalepheretsa akazi kuchita masewera a gofu.
Tsopano popeza makalabu ena a gofu akuchepetsa kapena kuchotsa ndalama zolipirira kujowina ndi umembala wa akazi, makalabu a gofu akuyembekeza kuti akazi ambiri adzayamba kusewera gofu m'zaka zikubwerazi.
Zochitika Zonse Zamakampani a Gofu mu 2023
Mliri wa COVID-19 unakhudza kwambiri makampani amasewera ndi zochitika pamasewera aliwonse.
Mu makampani opanga gofu, kusintha kuyenera kuchitika, monga kuvomereza masewera ausiku ndikugwiritsa ntchito lamulo la wokwera m'modzi pa ngolo iliyonse.
Pamene dziko lapansi labwerera ku ntchito zake zachizolowezi, zomwe zikuchitika mumakampani opanga gofu nazonso zasintha. Zochitika zatsopanozi zalola kukula kwakukulu ndi mwayi watsopano mumakampaniwa.
Pansipa pali mfundo zosangalatsa komanso ziwerengero zokhudza momwe makampani opanga gofu adzasangalalire mu 2023.
9. Amuna azaka zapakati pa 19 ndi 39 akuyembekezeka kukhala ndi kufunikira kwakukulu kwa masewera a gofu mu 2023.
(Linchpin SEO)
Malo opitilira amodzi mwa asanu a gofu akuyembekeza kuti amuna ambiri azaka zopitilira 40 angakonde gofu mu 2023. 43% ya oyang'anira malo a gofu omwe adayankha kafukufukuyu adavumbulutsa izi.
Pofuna kukwaniritsa kufunikira kwa magulu azaka omwe atchulidwa, malo ochitira gofu akuyang'ana izi:
Kuwonjezera makalasi ambiri ophunzitsira ndi maphunziro,Mabwalo okhala ndi mabowo 9, ndiMalo ochitira masewera olimbitsa thupi kuti athandize osewera atsopano.
10. Mu 2023, osewera gofu akufuna zinthu zatsopano pa ukadaulo uliwonse wamasewerawa.
(KemperSports, Linchpin SEO)
Osewera gofu mu 2023 akufunafuna zida zambiri zaukadaulo kuti apititse patsogolo masewera awo komanso luso lawo lonse pamasewera a gofu.
75% anali ndi chidwi ndi GPS ya ngolo ya gofu, pomwe 50% anali ndi chidwi ndi kutsatira mipira ya range driver komanso ukadaulo woyeserera.Motero, akatswiri ofufuza zinthu zatsopano, amatulutsa monito